Miami’s Newest Cultural Media Platform – ‘Culture Crusaders’ will offer daily in-the-know information for locals and curious travelers alike.
For nearly five years, Prism Creative Group has aimed to re-identify Miami through engaging and locally-conscious storytelling, experiential events, and compelling content. Prism has cultivated culturally infused communities through curated, authentic experiences within local and global emerging music, art, film and markets. Prism has seamlessly connected community and content via co-branded marketing initiatives, engaging programming, and artist collaborations.
From branding and activating what is now known as the Arts & Entertainment District through monthly events, and working with the Downtown Development Authority through their award-winning Biscayne Green public space project, to developing the ‘Transit Loves the Arts’ campaign with The New Tropic and Miami-Dade Public Transit that transformed 20 buses with the works of local artists, and working with The City of Miami on the Support Local directory initiative helping 300+ businesses open their doors and connect with the community, Prism Creative Group’s influence has reached nearly every sector of the city.
Their agency blog, with over 20 different content pillars and continuous series; partnerships with Miami.com, Timeout Miami, and The Freehand blog; has grown to see nearly 25,000 unique monthly visitors in these short years. They provide their readers with valuable guides to neighborhoods through illustrated maps and itineraries; restaurant spotlights; listicles of otherwise lesser known hidden gems throughout South Florida; and have ventured to five Florida cities through “crusades” to develop a deeper cultural connection statewide. Their monthly Culture Guide events calendar roundup reaches nearly 250,000 readers twice monthly alone.
They have now taken their agency blog to a new level by transforming it into its very own media platform: Culture Crusaders. With eight main categories from stuff to do, must see finds, neighborhoods and more, it will become the premiere field guide to navigating the Magic City. They have also developed cultural content partnerships with Miami Film Festival and Books & Books to further elevate the validity of their content.
Readers will also be able to see daily event listings, the agency’s latest Prism Recordings videos, learn more about the Support Local initiative, and key leaders in Miami’s cultural landscape. Through these cultural pillars, partnerships and creative advertising opportunities, Culture Crusaders will help shift the understanding of what is at the heart of Miami’s true identity: its community.