Early last year, Prism launched a global music discovery platform for curious citizens of the world: Tigre Sounds. A place where music, dance, and design from all over the world could come together regardless of language or place of origin. An agency that acts as a catalyst for emerging creators and established names alike. Through videos, playlists, and curated editorial content, Tigre Sounds needed a headquarters and that’s where Tigre Studios came in.
Located in Miami’s vibrant Little Haiti neighborhood, Tigre Studios has become a community oasis for creative entrepreneurs and musicians both. Not only is it a lusciously outfitted, earthy haven for brainstorms, meetings, and a whole lot of magic-making, but it also serves as a multi-media and photography studio where things like interviews, video shoots, rehearsals and podcast recordings take place on any given day.
In the height of the pandemic, Tigre Studios opened their doors to host intimate industry jams and showcases in a time when many of the world’s musicians were in dire need of opportunities to keep their skills sharp. With Miami’s own GAIYA and Xperimento as the first artists to lead a spontaneous performance–a seductive blend of improv, freestyle, and funky renditions–those in attendance were able to escape the outside world through music once again. Since then, Tigre Studios has hosted over a dozen jams and label releases, many of which feature artists who are playing together for the very first time, where the audience becomes a voyeur into the creative process in real-time.
The Jams are a powerful kickstarter to generate new artistic connections, resulting in an authentic social experience for music and industry-oriented creatives to relax, have a drink and dance. Label reps from Universal and Sony are often regulars, as are some of the biggest names in the Latin Trap and music scene who are now calling Miami home. They’ve hosted a range of emerging and well-established acts to the Tigre Studios carpet, from Juanes, Tini Stoessel, Ruggero, and LATENIGHTJIGGY, to Elena Rose, Raquel Sofia, and Yoli Mayor, to name a few. They’ve even extended their had to the production side of things with DJs like Richie Hell and listening sessions for national favorites like Soul Clap.
The magnetic energy of Tigre Studios comes from the desire to create a place that inspires everyone and not necessarily a platform to monetize off of. Musicians, creatives, producers, visual artists, designers, photographers, stylists, set designers, managers, and art directors now have a safe place to share live music and mind-blowing conversations once again. Tigre Studios has become synonymous with organic collaboration–where no idea is too far-fetched, and any eclectic thought is possible. And whether you participate or are just there to take it all in, every person plays an essential role in re-defining what it means to play and co-create something fully expressed.