It’s been two decades since Nikki Beach — the family-owned and -operated global luxury lifestyle and hospitality brand — opened its first flagship in Miami Beach. Called Cafe Nikki to honor the life of Jack Penrod’s daughter, Nicole, it started out as a tranquil garden cafe. As the years passed, the quiet seaside spot grew, attracting celebrities and bon vivants with its lively energy. It wasn’t long before the cafe evolved and became the Nikki Beach now recognized around the world. Jack Penrod and his wife, Lucia, have since expanded the brand to encompass 14 locations around the world. The company operates three main divisions: beach clubs, hotels and resorts, and lifestyle fashion — and the Penrods say they’re only getting started.
To celebrate its 20-year anniversary, Jack and Lucia will host a private event at their annual Nikki Beach pop-up during the Cannes International Film Festival in May, 2020. But fans in Miami can also get in on the festivities with a spectacular celebration at the location that started it all.
The Miami Beach location will celebrate the milestone anniversary with a White Party on December 14 — tickets start at $50 and are available here. Guests will get to soak up all the key elements of the brand: music, entertainment, dining, fashion, film, and art. There will be specialty cocktails and wine, including an exclusive rosé by Château Minuty, served in a commemorative bottle designed with custom artwork to celebrate Nikki Beach’s birthday.
But that’s not all.
“Our guests have one thing in common, which is an understanding of our brand,” says Nikki Beach’s CEO Lucia Penrod. “They dine with us, dance with us, are entertained by us and ‘Celebrate Life’ with us. They create memories at Nikki Beach and want to take a piece of our experience home with them, too. To mark our 20th, we have created special lifestyle items that will allow them to do so.”
One of those items is a signature home fragrance, designed by Dawn Goldworm in partnership with 12.29 and named “Saint Tropez” after one of Nikki Beach’s most popular beach club locations. It will be available for purchase as a room spray and diffuser.
And finally, partygoers can look forward to performances of a new original song titled “Forever Young,” written and performed by Alexandre Carcelen from France’s The Voice and produced by Nikki Beach’s Patris Gero and Philippe Paris especially for the occasion. It includes overlays by Nikki Beach’s world-renowned saxophonist, Jimmy Sax.
“After 20 years in business, we are still grateful and amazed for our incredible success and for creating such a wonderful and fun brand,” says Lucia Penrod. “After 20 years of celebrating life with the world, we are still considered trendsetters and consistently ahead of the curve. As they say, ‘time flies when you’re having fun!’ We love what we do so it never feels like a job. It’s a privilege.”